CPG & eCommerce
From ERP to Amazon Ads, we build the data and technology foundation that turns great consumer brands into investable, scalable businesses.
→ Scaling consumer brands with technology, data & discipline
Most consumer brands start with great products - but growth stalls when data lives in silos, distributors work manually, and founders can't track what's driving ROI. Neurotic helps CPG and D2C brands build a measurable, scalable technology foundation - from ERP and route optimisation to AI-driven ads and predictive data platforms.
Industry challenges
we solve
Turn your data into confident decisions
Brands have data but lack the operational and financial literacy to understand which KPIs matter, how operations affect margin, where cash leaks, and how to scale profitably.
We provide the playbook, benchmarks, and automated alerts needed to run operations, sales, and finances like a top-tier company - from CAC limits to inventory forecasting.
One real-time source of truth for all your data
Critical data is scattered across Shopify, Amazon, Meta Ads, ERPs, 3PLs, and distributors, making it impossible to see real margins, blended CAC, or true cash position.
We connect every part of your business into one real-time source of truth with accurate unit economics, investor-ready dashboards, and automated reporting.
The right tech, configured to scale
Brands bolt together tools as they grow without proper configuration or integration, creating broken reporting, inventory inaccuracies, and operational bottlenecks.
We help you choose the right tech for your stage, configure it properly (no defaults), and automate workflows so your systems support growth instead of slowing it down.
Key areas of intervention
Sustainable Growth Strategy & Account Nurturing
Scaling isn't just ads - it's understanding how to nurture your customers, increase repeat purchases, build strong channel strategies, and create healthy unit economics.
We develop a growth framework that covers acquisition, retention, cross-channel sales, and customer lifecycle nurturing across email, SMS, loyalty, retail, and Amazon.
Brands grow faster when every account (and every customer) is managed intentionally, not reactively.
The CPG data platform
We built a modular Data Platform designed specifically for consumer brands.
It ingests and harmonises data from:
- ERPs – sales, cost of goods, logistics.
- Route Optimisers – sales rep visits, retail doors, and fulfilment data.
- Marketing channels – Amazon Ads, Google, Meta.
- London Metal Exchange & raw materials – real-time cost trends affecting margin.
The platform provides dashboards for founders, marketers, and investors with the KPIs that truly matter:
- Distribution growth and weighted velocity.
- Sell-through per SKU per region.
- Margin erosion due to input cost fluctuation.
- Ad ROI by platform and product line.
- Route profitability and visit efficiency.
Technology Stack Selection, Proper Setup & Automation for Scaling
Choosing the wrong tools - or configuring them incorrectly - creates the bottlenecks that cripple most CPG brands.
We help you select the right tech for your stage, configure it properly (no defaults), integrate everything cleanly, and automate repetitive workflows across sales, ops, and finance.
Your systems become simple, scalable, and ready to support the next stage of your brand.
AI-powered advertising & marketplace optimisation
We manage omnichannel presence for growth-stage brands, for example:
- Amazon Listings & Ads – SEO optimisation, A+ content, and sponsored campaigns tuned by AI-driven bid logic.
- Meta & Google Ads – advanced profiling using AI models trained on your first-party customer data to find lookalike audiences.
- Shopify & D2C funnels – conversion-rate optimisation and performance tracking integrated with your ERP data.
Our campaigns don't just drive clicks - they connect directly to your operational metrics so you see true ROI.
Operational Stability & Cross-Channel Coordination
Operational drag kills scale. We align your internal teams, supply chain partners, and retail/wholesale channels into one coordinated workflow:
- Accurate inventory and availability
- Real-time warehouse/3PL sync
- Automated purchase orders and replenishment
- Sales, ops, and finance alignment around demand planning
- Route & rep performance monitoring for retail-heavy brands
It's the operational foundation needed to support the growth driven by your marketing and distribution efforts.
Commercial & Financial Performance Management
CPG brands rarely fail because of low demand – they fail because of poor commercial structure.
We help you build and maintain a financial engine that supports healthy, predictable growth:
- Contribution margin by SKU and channel
- Pricing strategy and promotional efficiency
- Cash conversion cycles and cost-to-serve
- Distributor and retailer profitability
- Forecasting (demand, inventory, and cash flow)
This gives founders and operators the clarity to make confident decisions and avoid the financial traps that sink most brands.
Our expertise in action
Why CPG brands choose us
- Deep understanding of retail distribution, D2C, and marketplace ecosystems.
- Proven data architecture that unifies operations, marketing, and finance.
- Certified specialists in Amazon, Meta, Google, and ERP ecosystems.
- A hands-on approach that blends tech consulting, performance marketing, and business strategy.
Common projects we've done
- ✓ ERP selection, setup, and integration
- ✓ Data platform deployment (CPG analytics + raw material tracking)
- ✓ Route optimisation and account-nurturing automation
- ✓ Amazon, Meta, and Google Ads management
- ✓ AI audience profiling and creative optimisation
- ✓ Investor-grade KPI dashboard implementation
Our last success in the industry
For a beverage client, we implemented Cin7 ERP, integrated it with Amazon, Shopify, and their Route Optimiser, and built a custom data platform connected to the London Exchange for raw material costs. Within 90 days, they reduced manual reporting by 80 %, improved route ROI, and gained investor-grade financial dashboards.
Related services
Ready to get started?
Let's discuss how we can help you achieve your goals with our specialized expertise for CPG and eCommerce brands.
