Dynamic Pricing Platform
Know what each SKU can bear. Before your competitor does.
Demand elasticity modelling across your catalogue, by channel and by customer segment. Recommends price moves, forecasts the volume effect, and shows you the margin you are leaving on the table. Runs alongside the AI Platform or on its own.
Ask Where is there headroom I am not taking?
All SKUs, by channel
| Line | Channel | Demand | Price, twelve months | True cost | Vs market | Cover | Model says |
|---|---|---|---|---|---|---|---|
| 41-220 | Trade | Flat to price | Rising | Below | Long | Raise | |
| 41-318 | Trade | Flat to price | Steady | Below | Long | Raise | |
| 62-104 | Direct | Elastic | Steady | At | Tight | Hold | |
| 08-771 | Market | Elastic | Rising | Above | Short | Test down | |
| 55-902 | Trade | Inelastic | Steady | Below | Long | Raise | |
| 62-330 | Direct | Elastic | Falling | Above | Long | Test down | |
| 08-114 | Market | Flat to price | Rising | Below | Tight | Raise | |
| 55-406 | Trade | Inelastic | Steady | At | Short | Hold |
Right now, pricing lives in a spreadsheet
Every catalogue business we open has one. It is on a laptop, it is the only copy, and one person understands it.
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There is one copy, and one person
The filename ends in v7-final. When that person is on leave, price does not move, and nobody else will touch it.
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It cannot see the channel
Freight, duty, marketplace fees and returns live in other systems, so the margin in the sheet is not the margin. Decisions get made on a number that is confidently wrong.
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It has no memory
Nobody can say why a line moved in March. So nobody argues to move it again in April, and the price sits where it was left.
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It stops at a few hundred lines
Past that the long tail is priced by rule of thumb, and in most catalogues the long tail is most of the catalogue.
What your ERP will not do
This is not a criticism of your ERP. It was built to record a transaction and it does that well. Setting a price is a different job, and the vendors are only now bolting it on.
- It stores a price. It does not choose one. Price lists and price levels hold the number you decided somewhere else, usually in the spreadsheet.
- Its rules apply your judgement, not the market's The rules engines being added now execute conditions somebody wrote. They have no demand curve to consult.
- It knows nothing about anyone else No ERP has any idea what a competitor is charging today, because nothing in it was ever going to go and look.
- Its cost is a standard cost Landed freight, duty, marketplace fees and returns arrive later and elsewhere, so ERP margin is not margin.
Checked rather than assumed: the ERP vendors themselves are adding rules engines and AI quoting precisely because their base pricing was built for static price lists maintained by hand or by import. We integrate all of them. This sits above whichever one you run.
Ask it about a line
The same question a commercial lead would put to an analyst, answered in the meeting rather than the week after it.
Ask Which trade lines are priced below what the channel will bear?
A block of fast movers, all in the same channel.
Reminder set: trade channel pricing review with the commercial lead, Monday
The rest of the screens
The catalogue is where the day goes, but it raises questions the other screens answer: what stock sits behind a move, what the market actually did, and what the model is allowed to do without asking.
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- 41-220 short cover
- 62-104 healthy
- 08-771 overstocked
A price move on a line you cannot supply is a promise you will break.
Inventory cover. Stock behind every line, so a raise is not recommended on something already short.
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- Competitor A moved up
- Competitor B moved up
- Competitor C unchanged
Watched daily, so a market move is an input rather than a discovery.
Competitor scraper. What the market did, when it did it, and on which of your lines.
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- Distributor floor enforced
- One move a quarter enforced
- Contract lines enforced
The model recommends. The rules decide what it is allowed to recommend.
Price rules. Your guardrails, applied before anything reaches a person to approve.
What changes
Not a dashboard about pricing. A price that moves, for reasons somebody can defend in the room.
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Every move carries its reason
The curve, the cost and the competitor position behind each recommendation, so the commercial lead can sign it rather than stall it.
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The long tail finally gets priced
Thousands of lines, each against its own channel, instead of the two hundred somebody had time for.
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The guardrails are yours
Never below the distributor floor, never twice in a quarter. The model only moves inside rules you set.
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It is auditable
Every change, who made it and what it was based on, which is what turns a price rise into a decision rather than an argument.
Why this is the first thing to touch
Pricing is the only margin lever that needs no capital, no headcount and no permission from anybody outside the business. It is also the only one where waiting costs you something you cannot get back.
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A price you did not change is a decision you made
And it is not retroactive. This month at the old price is gone whatever you do in June.
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They are already scraping you
The asymmetry runs one way until you close it, and closing it is a matter of weeks rather than quarters.
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Your buyer will run this analysis
Commercial diligence at exit does exactly this, on your data. Far better that it confirms what you already knew.
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It compounds
Every month at the right price is the month the next one starts from. So is every month at the wrong one.
How it goes live
The platform goes live on foundations that hold, or it does not go live.
- Assess Two week readiness assessment of your stack.
- Fix We remediate what it finds.
- Connect The platform goes live on foundations that hold.
The rest of our Neurotic products
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AI Platform
One place to ask your business anything. Dashboards built for your industry.
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Employee Performance Platform
Output, utilisation and coaching signals for people-heavy businesses.
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Staff Vetting
Identity, right to work, background, credentials and references. Checked once, then watched.
Where to start
A two week audit. One document. No obligation.
Fixed scope, fixed price. It reads your systems and tells you what is wrong, what each fix costs, and what to do first. You keep the report either way.
What it turns up
- Licences paid for and not used
- Firewall rules nobody has reviewed since install
- Administrator accounts with no owner
- Reports built on a source that stopped updating
- An integration failing quietly, nobody alerted
What it reads live
- Licences, systems and what they cost waiting
- Network, remote access and segmentation waiting
- Cloud tenant, identity and admin rights waiting
- Core systems and how they connect waiting
- Reporting, data quality and access waiting
One document: what is wrong, what it costs to fix, and what to fix first.